Had a meeting with H-Mart (USA) and Lotte Mart (Vietnam) at KTA’s convention at Gangnam Coex to launch new Chefway cookware, JVR cups, and silicon kitchen products.
2021 – 2022
Launched LAETANG made Chefway Roast Pan and JVR Stainless food container at Costco.
Conducted lighting advertisements of the products at Costco.
Exported numerous LAETANG products (including detachable cookware set) to new customers in countries such as Taiwan, Singapore, and Canda.
In January, launched a new LAETANG TULIP mug cup, designed by a top Korean designer, which received much popularity and love from the Korean and US customers.
In February, bought the brand rights for Chefway, a well-known Korean cookware brand, from Sangly company in Korea, and has aggressively begun to pave the way for expanding exports of Korea-made cookware products. Additionally, Philippines company HOTON’s CEO group visited Korea to agree on a joint venture business regarding household products and water purifiers in Philippines.
In March, started exporting Korea-made stainless steel food containers to the US and Taiwan markets.
Participated in the spring and fall Canton Fair held in Guangzhou. Many new design products were welcomed by customers from all over the world. To build up branding and marketing in China, signed an exclusive partnership with Rongjing company in Hangzhou, which supplies to approximately 1,000 department stores across China.
In March, started export to Feelbuy, a company which supplies to about 1,000 stores across Indonesia, for ‘Black Edition Cookware’ and stainless steel food container. From October, started export to Poolee, a Singapore based online and offline dealer, for the ‘Black Edition Cookware’ and stainless steel food container.
In March, launched the lightweight, practical, and elegant ‘Black Edition Cookware Series’ in Korea and greater Asia, receiving positive feedback and praise from customers. Since November, developed Iron Cookware for the German brand Beka. Launched sales through Korean TV home shopping channels, receiving high interest and praise from Korean customers.
2nd Half, 2018
Conducted meeting with 118 customers at the Shanghai Gift Show.
Launched new heat tumbler models ZENA and CONNIE series.
From September, started selling JVR series in U.S. based H-mart, located in New York and Los Angeles.
From October, finalized a contract with Hangzhou Rongjin to conduct online and offline marketing in mainland China.
Established an exclusive partnership in the NA region with U.S. based company Cybute, launching LAETANG products in the U.S. market through outlets such as Amazon. Also launched in U.S. offline markets in October.
Received exclusive selling rights in Hong Kong for the Japanese brand Futsuma. Since September, is selling Nitride Iron Frypan and Woks in various Hong Kong department stores.
Developed and launched an environmentally friendly, oil efficient Embo Oil-Road Cookware.
Officially launched Chefway brand products at the Chinese website Tmall.
From September, launched our “Made in Japan” products from Futsuma in the Chinese market, which has received a big welcome.
1st Half, 2018
Nineware participated in 2018 Ambiente held in February at Frankfurt, Germany.
After the success of Euro Mug, which was popular throughout all ages because of its simplicity and practicality in design and functionality, the Mono Mug, which is a Euro Mug with a revamped lid, is also gaining much popularity.
Launched 18 different types of stainless containers, which are safe from hormone disrupters.
Established trade partnership with Samsung.
Agreed on a partnership with the online vendor Wuz.com.
Chinese branch successfully developed the Natural cookware series, which uses a natural coating method.